Interest in reducing the environmental impact of farming with regenerative agriculture and carbon credits is top of mind for many organizations and growers. For years, technology has been playing an increasingly important role in the relationship between businesses and the growers who comprise their supply chain. Organizations that want to stay ahead of the competition with industry disrupting sustainability now feel the need to focus more on being their growers’ trusted advisor in regard to data collection and utilization of it for decisions.
Growers are looking for guidance and encouragement through deeper engagement from businesses when trying to implement and verify regenerative agriculture practices. Farmers want to collect more data that has purpose and meaning to their business sustainability, and they want to share this data with those that matter to them while utilizing this data to improve the way they operate their business.
Businesses with agriculture in their supply chain must become even more focused on their growers when it comes to adopting digital tools into their operation; because they want to, and because they need to. The time of just focusing internally, and allowing the grower to do the same, are definitely gone; scalable regenerative agriculture support is key, and this trend will only become stronger.
To learn more about how businesses help promote regenerative agriculture practices, read our resources guide on how to implement and verify your regenerative agriculture practices.