SVP of Product Management at CIBO Jenette Ashtekar sat down with Kelly Langridge from the World Agri-Tech Innovation to look back at what’s changed for carbon credits since her participation at World Agri-Tech last year.
Kelly: Let’s recap on 2021 for a moment as you joined one of our virtual panel discussions at last year’s event and addressed the barriers to technology adoption which included economic costs and risks to the growers, obstacles at scale, and costs of carbon credits, as well as the uncertainty of value saying at the time it was more hype than reality.
One year one, I think people are really eager to know what’s changed and what hasn’t.
Jenette: That is a phenomenal question. Though there is still a lot of hype associated with carbon markets, I think it’s really evolving. We’re evolving beyond the hype into the realm of the tangible and the real.
Over the past year, we’ve seen organizations throughout the ag ecosystem and growers really push the adoption of new regenerative practices and implement small scale programs to be able to see the impact of that new practice adoption, verify that the practice adoption took place and now we’re moving into the realm of measuring the impact on the ground, in the soil of those practices.
Though we don’t have a robust supply of carbon credits available through registries today, we are moving into the world where that is going to happen and it’s going to happen soon.
Additionally, what we’re seeing is the idea of soil as an amazing source of carbon offsets. We’re now expanding that into the realm of carbon insets with premium pricing for sustainable grain and pay per acre programs to adopt new practices. The whole scope of ag carbon is expanding, evolving and I do think it’s starting to live up to the hype.
Want to learn more? Join us to connect with the CIBO team at our exhibition booth in San Francisco at the World Agri-Tech Conference: https://bit.ly/3tjmpxs