Jenette Ashtekar is the VP of Product Management at CIBO, a science-driven software startup. Prior to joining CIBO, Jenette spent ten years as an academic soil scientist and environmental modeler developing algorithms to help predict soil and environmental properties across scales. While pursuing research at Purdue University, Jenette co-developed and commercialized a soil mapping technology used to better inform farmers’ management decisions. Her functional soil mapping technology is used today in a commercially available, farm management software application. Jenette is passionate about the development and promotion of university technology into practical, real-world software solutions and believes that today’s agricultural challenges can only be solved through the integration of many diverse sciences, technologies, and industries.